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 Profile

​

I am a dynamic and results-oriented Marketing and Communications professional with over 10 years of experience leading high-impact campaigns, creating compelling visuals, and organizing engaging events. With a strong background in graphic design, internal communications, and event management, I excel in driving brand visibility, enhancing operational efficiency, and connecting with diverse audiences. I bring creativity, strategic thinking, and a hands-on approach to every project, from conceptualization to execution. I am looking to re-enter a role that allows me to focus on the creative and branding aspects that initially sparked my interest in design.​​​

Core Competencies

Graphic Design
& Branding

Designing and managing visual content for both digital and print, ensuring consistency across all marketing materials, websites, and presentations.

Project Management

Managing cross-functional projects, ensuring timely delivery, and collaborating effectively with teams to meet business goals.

Trade Show & Event Management

Leading the planning and execution of events, from corporate trade shows to community-focused gatherings, with a focus on engaging stakeholders and elevating brand presence.

Internal Communications

Developing messaging strategies that resonate with internal teams, building employee engagement, and creating clear, effective communication channels.

Digital Marketing

Designing and overseeing digital campaigns, SEO, and social media management to optimize brand awareness and customer engagement.

Marketing Manager,
Miura America Co., LTD.

October 2023 - present
Rockmart, GA

  • Led Marketing & Communication Strategies: Developed and executed marketing plans to drive growth, increase brand awareness, and support sales efforts, aligning with the company’s objectives in the industrial steam industry.

  • Team Leadership: Directed a team of marketing professionals, refining communication strategies to promote Miura’s solutions and lifecycle partnerships.

  • Content Creation & Distribution: Managed content creation and distribution across digital, print, and social media channels, ensuring messaging consistency and alignment with Miura’s brand values.

  • Trade Show & Event Management: Solely managed all logistics for 7-8 trade shows annually, from booth selection to accommodations. Planned and executed major corporate events, including the 2024 Representative Meeting and the AHR Expo Afterparty for 2024 & 2025, ensuring seamless execution and high-impact visibility.

  • Integrated Marketing Campaigns: Led the development and execution of integrated campaigns, achieving measurable results like a 14.3% increase in website traffic and an 18.2% rise in page views over 13 months.

  • Community Engagement: Co-led the annual First Responders Appreciation Day, successfully raising $30,000 in its second year, driving community involvement and brand goodwill.

  • Digital Campaign Optimization: Improved PPC user engagement by 20.96% through strategic ad spend redirection, transitioning to a specialized provider to optimize results.

  • Case Study Development: Diversified a robust library of case studies, targeting specific industries and strengthening Miura’s value proposition in multiple markets.

  • Targeted Campaign Management: Built and managed highly targeted campaigns, consistently achieving CTRs above industry benchmarks (e.g., 0.22% vs. 0.08%).

  • Co-op Program Oversight: Managed Miura’s co-op program, ensuring effective utilization of marketing resources and driving program success

  • Cross-Functional Collaboration: Collaborated with various teams to produce customer-facing materials like brochures, technical documents, and sales presentations, maintaining consistent messaging and brand identity.

  • Market Research & Strategy: Conducted market research to identify opportunities and guide strategic communication initiatives in response to industry trends.

Graphic Designer,
Miura America Co., LTD.

May 2022 - October 2023
Rockmart, GA

  • Trade Show & Event Management: Assisted in the planning and logistics of major industry events, including hotel reservations, transportation, booth setup, and packing. Managed the execution of Miura’s largest trade shows, representative meetings, and corporate events. Played a key role in the AHR Expo Afterparty (2023), handling venue selection, planning, and supporting event graphics. Was invited as the only non-managerial team member to participate in Miura’s annual Rep Meeting due to expertise in event coordination.

  • Visual Design & Brand Alignment: Designed and managed visual assets for trade shows, industry conventions, and representative meetings, ensuring alignment with Miura’s branding standards. Created multimedia content for various platforms to enhance brand visibility and engagement. Led photography and videography projects to produce high-quality visual assets that supported marketing goals.

  • Branding & Communication: Developed and implemented a comprehensive branding guide, ensuring consistency in all visual and written communications across platforms. Collaborated with the sales team and company representatives to support marketing needs such as signage and other promotional materials.

  • Cross-Functional Collaboration: Worked closely with internal teams to strengthen communication and operational synergy, ensuring seamless execution of projects and events. Built relationships across divisions to ensure productive collaboration and alignment of marketing initiatives with company objectives.

  • Content Creation & Strategy: Played a pivotal role in creating engaging content for both internal and external audiences, helping to drive Miura’s brand message and visibility across a variety of touchpoints.

Owner/Designer
Brit Jordan Design

June 2019 - October 2023
Canton, GA

  • Client Management & Custom Solutions: Managed a diverse portfolio of clients across various industries, crafting tailored messaging and visual content that aligned with each client’s goals and target audience. Ensured that all creative work supported the clients' unique brand identities and marketing strategies.

  • Project Management & Collaboration: Collaborated closely with clients to gather requirements, define project scopes, and manage timelines, ensuring the successful completion of each project. Provided clear communication and updates throughout the process to ensure client satisfaction.

  • Social Media & Digital Marketing: Developed and executed social media campaigns, boosting brand engagement and visibility. Created impactful content that resonated with target audiences and supported clients’ digital marketing objectives.

Graphic Designer/Marketing Assistant,
ERB Industries

March 2017 - June 2019
Woodstock, GA

  • Visual Design & Branding: Designed catalogs, spec sheets, and marketing materials for multiple product lines, ensuring all visual content was aligned with company branding and marketing goals. Led a brand refresh initiative, improving product presentation and significantly enhancing distributor engagement.

  • Process Optimization: Streamlined design processes, reducing production costs and turnaround time. Identified inefficiencies and implemented solutions that resulted in cost savings and improved project timelines.

  • Cross-Functional Collaboration: Collaborated with various internal teams to create compelling marketing materials that supported sales efforts and product promotions. Worked closely with marketing and sales teams to ensure consistent messaging and effective product positioning.

RECOMMENDATIONS

Brittany is a pleasure to work with. She is tactful, respectful, independent, inquisitive, and

engaging. She takes on challenges and turns them into improvement opportunities. She is self aware, will ask for help when needed and proactively uses resources to act independently to drive solutions.
 

Here are some “Key Strengths” that I have observed in Brittany’s performance in the role of Marketing Manager at Miura America Co., Ltd.:
 

  • Strong problem-solving aptitude and is highly effective in using questions to uncover customer wants/needs.

  • Actively listens, considers, and takes action to provide solutions.

  • Drive, Accountability, Willingness to Learn, Earns Trust

  • Project planning, management, and execution. Brittany “owns” projects to deliver ontime and “on-spec”.

  • Capable of communicating and collaborating effectively and cross-functionally at every level of the organization (internally or externally).

  • Thorough in clarifying the intent and expected deliverables of projects, as well as follow-up communications.

 

As you can tell, I

hold her in high regard, and I strongly recommend Brittany as the newest contributing member

of your team.

Arne Irwin, VP of Maintenance Operations & Customer Experience

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