Projects
Much of my recent work has been with Miura, where I've had the opportunity to contribute across nearly every aspect of visual and written communications. From copywriting and technical publications to brand development, editorial content, and multimedia campaigns, these projects reflect the breadth of my experience and my ability to bring ideas from concept through completion.
Beyond Miura, my experience spans more than a decade of creative work across manufacturing, safety apparel, nonprofit organizations, real estate, and independent clients. I've developed brand identities, catalogs, marketing materials, technical layouts, and visual campaigns for a wide range of audiences. This variety has strengthened my versatility as a creative professional, allowing me to adapt to different industries, understand their unique communication needs, and develop thoughtful solutions that balance creativity with purpose.
Miura Sustainability Report
For Miura America's sustainability report, I combined technical communication, content development, and graphic design to highlight the company's approach to energy efficiency and environmental responsibility. The challenge was translating complex technical information into clear, accessible messaging while creating a visually engaging, cohesive publication. The finished piece was designed to educate customers, support sales conversations, and communicate the environmental benefits of Miura's steam technology.
Miura Care™ Brochure
For the Miura Care brochure, I handled both copywriting and graphic design, transforming detailed technical and service information into a clear, customer-friendly publication. I developed the messaging, organized the content, and created a cohesive layout that balances visual appeal with readability. The finished brochure communicates the value of Miura's service offerings while providing sales and service teams with a polished, informative resource for customer conversations.
Miura Design Advantage Document
For Miura's Design Advantage document, I took an existing, dated technical publication and reworked its content and design to improve clarity, organization, and readability. I rewrote and restructured complex information, refined the messaging, and developed a more cohesive visual layout. The result was a polished, accessible resource that communicates Miura's technology and competitive advantages more effectively.
Miura Brand Guidelines
I developed Miura America's comprehensive brand guide to establish consistency across the company's visual and written communications. Working within the existing brand identity, I wrote, organized, and designed guidelines covering visual standards, brand usage, and messaging. The result was a practical resource for employees and external partners, helping maintain a cohesive, recognizable brand across print, digital, and corporate communications.
Pressure Points Newsletter
I created and launched Pressure Points, Miura's LinkedIn newsletter, to explore the real-world challenges faced by plant managers and industrial professionals. I developed the editorial concept and wrote articles that translate complex industry topics into clear, relevant, and engaging content. The newsletter provides a platform for sharing industry insights, building credibility, and connecting with Miura's audience beyond traditional product-focused marketing.
Made in America Campaign Video
In response to growing discussions surrounding tariffs and domestic manufacturing, I developed and launched Miura America's Made in America campaign to highlight the company's U.S. manufacturing operations. I directed the production of video footage featuring a welder working inside an EX pressure vessel, then personally edited and packaged the footage into a finished promotional video. I also developed the campaign messaging and coordinated its launch, connecting a timely industry conversation with Miura's manufacturing capabilities and American craftsmanship.
Real Estate Site Plans & Floor Plans
This collection of residential subdivision layouts, property plot drawings, and home floor plans showcases a different side of my design experience. I created detailed visual layouts that balance technical accuracy, spatial organization, and readability. These projects demonstrate my versatility beyond traditional graphic design and my ability to translate complex information into clear, precise, and easy-to-understand visuals.
Reflective Apparel Brand Identity | Logo
Reflective Apparel approached me as a freelance client seeking to modernize its existing logo and establish a more cohesive visual identity. I refreshed the logo while preserving its brand recognition, then developed a comprehensive branding guide outlining logo usage, typography, color standards, and visual applications. The result was a refined, consistent brand system that provides a foundation for future marketing materials and communications.
Planned Pethood
As a passionate advocate for animal welfare, I volunteered my creative services to Planned Pethood, an animal welfare organization whose mission aligns closely with my personal values. I developed a cohesive visual identity, including logo design, brand guidelines, informational brochures, and promotional materials supporting fostering and community outreach. This project gave me the opportunity to combine my professional skills with a cause I care deeply about, creating approachable, consistent communications that support the organization's mission.
